Rajagukguk RM, Prasetiyo B. Segmentasi Pelanggan Anhesa Gym Berbasis RFM, CLV, dan Algoritma K-Means untuk Strategi Segmentation, Targeting, and Positioning: Anhesa Gym Customer Segmentation Based on RFM, CLV, and K-Means for Segmentation, Targeting, and Positioning Strategies. MALCOM [Internet]. 2026Jun.25 [cited 2026Oct.2];6(3):1271-8. Available from: https://www.journal.irpi.or.id/index.php/malcom/article/view/2795