[1]
Rajagukguk, R.M. and Prasetiyo, B. 2026. Segmentasi Pelanggan Anhesa Gym Berbasis RFM, CLV, dan Algoritma K-Means untuk Strategi Segmentation, Targeting, and Positioning: Anhesa Gym Customer Segmentation Based on RFM, CLV, and K-Means for Segmentation, Targeting, and Positioning Strategies. MALCOM: Indonesian Journal of Machine Learning and Computer Science. 6, 3 (Jun. 2026), 1271-1281. DOI:https://doi.org/10.57152/malcom.v6i3.2795.